The project for the study-abroad program in Viterbo, Italy administered by Montserrat College of Art was a collaborative identity design and print promotional campaign.
Relying heavily on photographs taken by program participants, my studio created a promotional mailer that unfolds into a large poster, an application booklet, and ephemera promoting the subsequent exhibition of work created during the program. Our slogan, “give yourself the boot,” and the use of a white silhouette humorously reinforce the appeal of spending the summer in this Medieval town.
concept and design: Maya Drozdz and Michael Stout
client: Montserrat College of Art
