As a CPA associate, I spearheaded a new content strategy to complement the organization’s highly regarded direct action and advocacy efforts with original content and social media outreach. My goals were twofold: to broaden the umbrella of what we consider to be preservation, and to nurture a more inclusive community of preservationists.

I redesigned the website using WordPress to emphasize diverse storytelling alongside internal news and accomplishments, and generate original research and content in addition to soliciting and developing stories from a variety of local sources. This holistic strategy has the added benefit of dramatically improving SEO.

My management of the Instagram account supports and complements website content through strategic cross-promotion and original posts designed to appeal to a diversity of local interests.