East Walnut Hills is an historic, diverse neighborhood in Cincinnati. As its Marketing & Communications Manager, I work for the East Walnut Hills Assembly (community council) and diverse stakeholders to promote the neighborhood and its business district, manage and grow neighborhood events, and keep the community informed and engaged. I designed and maintain the website, and maintain the official Instagram account and Facebook page. I design all communications and promotions, ranging from print collateral to social media marketing.
In 2019, my work was recognized as a finalist for Pinnacle Awards in the categories of Best Digital Strategy and Execution and Best “Non-Marketing” Marketing Program by the American Marketing Association.
The kiosk in DeSales Corner is a vital tool to announce neighborhood news and promote events: One side of the kiosk contains my map of the neighborhood business district: This postcard is a cost-effective, cross-promotional piece designed to increase porosity in the business district. It’s regularly updated and distributed throughout the neighborhood: I overhauled the design of the neighborhood newsletter to aid readability, update the aesthetic and add to the density of information without overwhelming the reader. I also develop some of the content and photography, and co-edit the publication:
I designed this ad for the Clay Alliance’s Spring Pottery Fair program, an annual event that takes place in the neighborhood: The East Walnut Hills Instagram account I started grew to over 1.5k followers in its first 6 months, and is updated every weekday with news about neighborhood events, business promotions and offerings, and bits of local charm to visually tell the story of the neighborhood. I use almost exclusively my own photography, with occasional, fully credited reposts: A sample Facebook promotion – by carefully selecting an audience, an investment of only $25 yielded a relevance score of 8, 6.6k reach, 50 shares and almost 500 clicks on business links in the post: In addition to managing all organic and paid promotions, I design the Facebook graphics for neighborhood events to maintain a consistent look-and-feel: