I brought an enhanced level of professionalism to The Mockbee, a legendary modular venue in Cincinnati, by developing bold but flexible brand guidelines for promotional materials. The nightclub hosts events for a plurality of audiences and needed to leverage its identity quickly and efficiently in a variety of graphic contexts. Below is a sampling of the Facebook event graphics I designed.
Event promotion relied heavily on Instagram, where I instituted a policy of deleting past event graphics while securing rights to reproduce third-party event documentation. This had the effect of keeping upcoming events front and center, reducing clutter and building a growing visual archive of the venue’s breadth of event capabilities:
