Walnut Hills is an historic, up-and-coming neighborhood in Cincinnati. As its Marketing & Communications Manager, I worked for the Walnut Hills Business Group to promote the business district by visually telling the story of neighborhood businesses, organizations, news, and events. I maintained the official Facebook page and Instagram account, managed social media promotions, and outreach to area business owners to increase WHBG membership. I also negotiated with third-party vendors, managed invoices as needed and provided monthly progress reports.
The Walnut Hills Instagram account I created was updated every weekday for six months and grew to over 1k followers in its first three months. Using a combination of my own photography and occasional, fully credited reposts, I visually told the story of the business district and its upcoming events:
This postcard-sized map is a cost-effective, cross-promotional piece designed to increase porosity in the business district. It was distributed throughout the neighborhood’s businesses and community centers:
I initiated changes to the official website to vastly improve SEO, developing optimized original content as needed. Using WordPress, I regularly updated the WeAreWalnutHills.org calendar with upcoming events hosted by neighborhood stakeholders:
Also using WordPress, I regularly updated the WeAreWalnutHills.org business press page with news articles highlighting neighborhood stakeholders: