VisuaLingual is a small design studio that managed to do some big things, from appearing in major publications like Vogue, Harper’s Bazaar and House Beautiful, to working with national retailers including Anthropologie, Williams-Sonoma and Restoration Hardware. We even discussed inventory management on MSNBC! As co-founder, I developed the initial identity and collaborated on its deployment across various business needs.

I shepherded the brand from its humble beginning as a studio devoted to Cincinnati-centric home goods, to its growth into a company focused on high-volume, handmade goods for the garden, home and outdoors. As the day-to-day leader of VL, I managed work flow, hiring and training a staff of up to 12 employees, logistics, sales, new business, new product development, and press queries for the company. I handled all art direction, copy writing, marketing, and social media, including Facebook [1.2k followers], Pinterest [9.5k followers], Instagram [2k followers], email list [500 subscribers], and a popular blog with 15k subscribers.

The VL logo I designed is featured in Lettering & Type: Creating Letters and Designing Typefaces by Bruce Willen, Nolen Strals and Ellen Lupton, published by Princeton Architectural Press. The products received varied accolades, including a feature in Just Design: Socially Conscious Design for Critical Causes by Christopher Simmons, published by How Books.

VisuaLingual branding, product development, art direction, and collateral designVisuaLingual branding, product development, art direction, and collateral design

The VisuaLingual Instagram account grew to 2k followers under my management:


Select art direction and products:

VisuaLingual branding, product development, art direction, and collateral designVisuaLingual branding, product development, art direction, and collateral designVisuaLingual branding, product development, art direction, and collateral designVisuaLingual branding, product development, art direction, and collateral designVisuaLingual branding, product development, art direction, and collateral designVisuaLingual branding, product development, art direction, and collateral design

art direction: Maya Drozdz
graphic design: Maya Drozdz and Michael Stout

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